In Pursuit of Purpose

Exploring Purpose-Driven Leadership & Personal Growth

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About

After 30 years of leading, learning, and occasionally tripping over my own ambitions, I’ve found myself in a new chapter — one where the suits are a little less stiff, the coffee is a little stronger, and the drive to create meaningful impact hasn’t dulled a bit.  It’s My Pursuit of Purpose.

I spent decades helping organizations grow, wrestle with purpose, and navigate transitions. Now, I’m embracing a different kind of challenge: putting thoughts into words and sharing them with whoever wants to listen (or at least skim politely).

My passion and focus now is purpose — uncovering the underlying reason we uniquely exist and exploring how we express this in our everyday lives. How can we make more room for purpose? What does the science say? And how can we authentically leverage purpose in our lives and businesses to drive better results and make a lasting impact?

A close-up of Derek Figueroa in a green shirt with a cow grazing in the background, representing balance, nature, and purpose.

My Pursuit of Purpose

"The two most important days in your life are the day you are born and the day you find out why."
— Mark Twain

I believe purpose is the foundation that connects who we are, what we value, and the unique gifts we offer the world. It brings clarity to why we exist, guides our actions, and reveals what truly inspires us. Exploring purpose helps us understand the world around us, discover what moves us, and find the path to lasting happiness and meaningful impact.

This space is dedicated to that exploration: the pursuit and understanding of purpose. Writing is my way of diving deep into these questions, sharing insights, and sparking conversations about what truly matters.

Expect reflections on my pursuit of purpose, stories of growth, and ideas to help you align your life and work with intention. Together, let’s explore how purpose can guide us, connect us, and drive meaningful change.

If you’re drawn to purpose, curious about growth, or seeking inspiration to live more intentionally — welcome. Let’s journey together.

Why I Write

I write to explore ideas, make sense of life, and figure out where purpose, joy, and meaning intersect. It’s a way to seek advice, express feelings, and occasionally be vulnerable about the absurdities we all stumble over.

Expect reflections on purpose, the pursuit of joy, and the ever-elusive balance between ambition and flourishing. This is a space for insights, questions, and maybe a few half-baked theories.

If you’re curious, driven, or simply looking for a fresh perspective — welcome. Let’s see where this takes us.

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Inspiration for My Pursuit of Purpose

I’ve found that growth comes from unexpected places — a book, a conversation, a new way of thinking. These recommendations are a mix of wisdom, tools, and ideas that support my pursuit of purpose, helping us explore purpose, happiness, and the balance between ambition and flourishing.

01

Book Recommendation

Title: Flourish by Martin Seligman


Why: A guide to understanding what it means to truly thrive, Flourish introduces the science of positive psychology and provides practical insights on how to cultivate well-being, resilience, and meaning.

CTA: “Explore Seligman’s framework for living a life of meaning and fulfillment.”

02

Book Recommendation

Title: Deep Purpose by Ranjay Gulati

Why: Gulati shows how embedding purpose into an organization drives success and impact. Purpose isn’t just a lofty ideal — it’s a practical force for performance and lasting growth.

CTA: “Discover how purpose can transform business and life.

03

TED Talk

Title: The Happy Secret to Better Work by Shawn Achor

Why: Achor reveals how a positive mindset fuels success, not the other way around. With humor and insight, he shows how happiness boosts productivity, resilience, and well-being.

CTA: “Watch Shawn Achor’s TED Talk and transform how you think about happiness and work.

In Pursuit of Purpose

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